Show Some Respect
Don't make the mistake of trivializing
the feelings expressed by a worker or a customer.
A patient expressed a fear of going to the doctor.
The receptionist who made the appointment made a note on the patient's chart.
The nurse who prepared the patient said to the patient, "I don't know why
ANYbody would be afraid of visiting the doctor. We don't bite, for heaven's
sake." Rather than feeling reassured, the patient never went back to see that
doctor again.
What happened? The
patient had the nerve to be honest about her feelings, and the nurse took it
personally. She shouldn't have said this particular thing to the patient, even
though she was trying to be reassuring. The reason for this is that she
belittled the patient's feelings, which the patient expressed at personal risk.
The answer implies "You shouldn't feel the way you do." Suppose she had instead
told the patient, "I understand how you feel...we'll do whatever we can to make
you feel comfortable here. Please let me know if anything doesn't sit
well."
This illustrates an important
idea: it's nearly always a mistake to tell someone how they should or shouldn't
feel. Most people find that even if they can manage their own emotion, they can
seldom control first reactions and old anxieties. When someone expresses a
fear, however irrational it may seem to you, it's very real to her or him.
Admitting to a fear is a step towards managing it, but it involves a certain
amount of risk...trivializing that fear actually justifies it rather than
mitigating as intended. The patient's natural reaction will be, "I was right to
be afraid."
Instead, express
understanding of the fear, even if you think it's unjustified. (If you paid
attention during the seminar, that won't be a lie: you will understand it.) The
most effective way to deal with fear, whether from an employee or a customer, is
to provide an experience in which the feared results don't materialize it...you
can't talk someone out of anxiety.
Posted: Tue - December
23, 2003 at 09:56 AM